At Pure Fishing, our brands make waves but the people make it happen. Explore opportunities today and join a purpose-driven company.  

From the outside looking in, Pure Fishing® is a collection of the world’s best known fishing brands focused on meeting the needs of the modern angler but at the heart of the company, it’s the commitment of our employees that keep the boat engine running. We always want to create great products, but to do that we understand it begins with a great work environment. 

Our Story

Since our roots were cast in the early 1900s, Pure Fishing® has evolved into the world’s largest fishing tackle company. With brands like Berkley®, PENN®, Abu Garcia®, Shakespeare®, and Ugly Stik® in our tackle box, we help anglers of every kind create moments that matter on the water.

Just like a great catch, our work is driven by patience, precision, and passion. Whether you’re building rods in Spirit Lake, crafting tackle boxes in Plano, or working behind the scenes in HR or R&D, you can help make the sport of fishing accessible and exciting for all.

Perks & Benefits

Why Pure Fishing?

🌟 REEL BENEFITS

  • Competitive pay & 401(k) match
  • Health, dental & vision insurance
  • Employee discounts on gear
  • Paid time off + holidays
  • Career development opportunities
  • AWARD-WINNING TEAMS
  • Innovation-driven R&D
  • Industry-recognized safety programs
  • Inclusive and diverse workplace

Pure Fishing Portfolio

Our Brands, Your Future

Whether you’re an angler or not, our impressive line-up of brands need your talent. Brands like the following:

  • Berkley® – Science-driven fishing innovation
  • Abu Garcia® – Precision gear for serious anglers
  • PENN® – Saltwater legacy and reliability
  • Shakespeare® – Trusted by generations
  • Plano® – Tackle storage meets adventure-ready gear
  • Ugly Stik® – Fishing rods that are built tuff
  • Hardy® – Excellence in the world of fly fishing
  • Frabill®, Pflueger®, Fenwick®, & More

Geared To Give Back

In The Community

From clean-up events on local lakes to STEM education sponsorships, Pure Fishing is proud to make a difference. Fishing is much more than a means of providing food but is also as a tradition, a sport, and a pastime that provides solace to many anglers around the world.

Pure Fishing supports the many efforts that continue those traditions and share the joy of fishing.